The Smart TV market in India is rapidly evolving, with a massive shift toward 4K Ultra HD, AI-powered TVs, and seamless OTT platform integration. In 2025, Smart TVs are not just entertainment devices — they’re becoming central hubs in smart home ecosystems across India.
Let’s break down the latest trends, data, and forecasts.
Market Overview: India Smart TV Growth 2025
-
12.1 million Smart TVs shipped in 2024, marking an 8.6% year-over-year growth.
(Source: IDC India) -
55-inch and larger Smart TVs saw a 43% growth, driven by demand for cinematic experiences and QLED display technology.
-
Offline sales up by 20%, while online Smart TV sales dipped 8% — a shift reflecting consumer preference for in-store demos and value-for-money smart TVs.
Leading Smart TV Brands in India (2025)
| Brand | Market Share | Growth Trend |
|---|---|---|
| Samsung | 16.1% | 📈 35.9% YoY Growth |
| LG | 15.1% | 📈 42.2% YoY Growth |
| Xiaomi | 11.7% | 📉 Declined 10.1% |
| TCL & Sony | ~8% each | Consistent mid-range performance |
Market Size & Forecast
-
USD 52.8 Billion market (2024)
→ Projected to hit USD 62 Billion+ in 2025 (MRFR) -
CAGR Estimates:
-
17.5% CAGR (2025–2034) – MRFR
-
16.3% CAGR by IMARC
-
19.7% CAGR – Grand View Research (2025–2030)
-
Driving Factors Behind the Boom
1. 5G & High-Speed Broadband
-
Faster internet is making 4K OTT streaming on smart TVs smoother than ever.
2. OTT Platform Growth
-
India is among the top consumers of OTT content. In 2025, platforms like Netflix India, JioCinema, and Disney+ Hotstar dominate Smart TV watch time.
3. AI-Enhanced TV Experience
-
New-gen TVs use machine learning to recommend personalized content and even auto-adjust picture and sound based on room lighting.
4. Smart Home Integration
-
Smart TVs are now integrated with voice assistants like Google Assistant, Amazon Alexa, and IoT devices for a connected home experience.
5. Make in India & PLI Support
-
Government schemes are helping brands set up local manufacturing, reducing prices for affordable smart TVs under ₹30,000.
2025 Consumer Trends to Watch
| Trend | Insight |
|---|---|
| Bigger Screens | 55”+ TVs now dominate premium sales |
| Voice Search in TVs | Over 40% users prefer voice navigation |
| Gaming on Smart TVs | Integration with cloud gaming platforms like Xbox Cloud and GeForce Now |
| 4K vs 8K Debate | 4K remains mainstream; 8K Smart TVs still niche but gaining buzz |
Final Takeaway
India’s Smart TV industry in 2025 is shifting toward bigger, smarter, and more connected screens. With rising demand for AI-powered 4K TVs, booming OTT platform usage, and increasing smart home integration, this space is set for long-term growth.
If you’re a digital marketer, electronics brand, or content creator in the tech space — now is the time to tap into this booming smart entertainment market.