As a small business owner or manager, learning how to create a website to promote your business could be the difference between success and failure.
Our goal is to give business professionals a basic understanding of the many issues involved in creating a website.
The success of your website
Too often people focus on what tools to use to make a website, and not spend enough time on developing the message the website delivers.
I have been active in the webmaster community online since the mid 1990s. I also taught numerous webmaster classes at three different community colleges. The technology has changed over the years, but the reasons for creating a website have not. The power of the web is not as a new tool in technology, but as a new form of communication.
You can use technology to be creative, but technology does not take the place of creativity. Just like a hammer and saw doesn't make you a carpenter, fancy technology won't make you better at your job if you don't understand the tools, and especially how to use them.
Let content be the reason that people use your site, and let good design the reason that people keep coming back. Focus on your message
The concept of the internet being a "technology thing" rather than a communications tool has been a problem that technology professionals have dealt with since the concept of a webmaster came about in the 1990s.
When you give a young child a pencil, they do not see the tool as a pencil thing, they see it as a tool to communicate.
As our children grow up and start posting to Facebook, posting to a blog, texting, tweeting, they do not think about the technology that powers these tools, they simply use them as forms of communication.
The power of the web is the ability to allow people to publish ideas, broadcast images and philosophies. In its present form, the internet is an interactive magazine splashed with radio.
As bandwidth continues to get better each year, the internet incorporates more elements of television and multimedia.
The power of your website is to get a message out quickly and efficiently, as you can reach hundreds, thousands, even millions of people, in just a matter of seconds.